(You don’t need to purchase a license for every song you use, of course-but you need licenses from both BMI and ASCAP, as together they represent most copyrighted music in the U.S.) But have you thought about whether you’re covered in your virtual classes? “The price only covers the right to own the CD or download or subscription,” she says.Īs a studio owner, you’ve probably purchased public-performance music licenses for your year-end recital through organizations like BMI and the American Society of Composers, Authors and Publishers (ASCAP). (BMI), one of the largest music-rights organizations in the U.S. “Anytime you’re playing a piece of music, the artist is owed something from that,” says Salter, “in the same way that studio owners get paid to deliver their artistry to students.” The price you’ve paid to download a song from iTunes, to belong to a streaming-service subscription like Spotify, or even to own a CD doesn’t mean you own the right to play a song publicly, says Jodie Thomas, executive director, corporate communications, of Broadcast Music, Inc. Q: Why do I need a music license in the first place? Here are some answers to frequently asked questions about music licensing-in both normal times and COVID times-as well as some safe music bets that won’t pose any issues. “It’s not worth it for a studio to get caught up in that.”Īs you continue to explore a hybrid online/in-person version of your class schedule, it’s crucial that your music licenses include coverage for livestreamed instruction-which comes with its own particular requirements. “It can get extremely expensive,” says Salter. Originally, NMPA had sought $300 million in damages from Peloton. In February, Peloton settled a music-licensing suit with the National Music Publishers’ Association out-of-court for an undisclosed amount. While it may seem like it’s a situation in which it’s easier to ask for forgiveness rather than permission-that is, to wait until you’re approached by a music-rights organization before purchasing a license-Salter disagrees, citing Peloton, the exercise company that produces streaming at-home workouts. “Music licensing is something studio owners seem to either embrace or ignore completely,” says Clint Salter, CEO and founder of the Dance Studio Owners Association. Securing the correct music licensing for your studio is an important step in creating a financially sound business. But what does that mean for streaming music in virtual classes, now that they are the new norm? We broke down your biggest music-licensing questions (for both normal times and COVID times). When it comes to music licenses, asking forgiveness rather than permission is not a sound business strategy.
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